Basic glossary to understand Business Intelligence
Big Data are extremely large sets of structured or unstructured data available online. The sheer volume and dynamics of big data make their manual analysis and management impossible. The information that can be garnered from big data is extremely relevant to companies. For example, big data analysis for online companies can yield information on points of sale, products, brands, manufacturers, competitors, categories, consumer profiles, etc.
Artificial Intelligence: (AI) is the science that enables computers and machines to perform tasks that traditionally required the human mind. These tasks include visual perception, voice recognition, decision-making and language translation. AI can also be used to extract value from big data, give it meaning and power, and even predict market trends.
The software provider PEGA did a study on the perception of the capabilities of AI. The fact is that today AI can help companies benefit from detailed, real-time information about their market, competitors, as well as current and potential clients.
Machine Learningis a set of algorithms that enables machines and computers to learn from data without having to be programed to do this. Through supervised repetitive attempts, algorithms learn on their own, making them ever more powerful and valuable.
Deep Learning (DL) is a class of automatic learning based on human brain learning processes. DL is the ensemble of the latest automatic learning techniques to analyze enormous amounts of data.
Crawling is the process of tracking and detecting websites, extracting data (products, prices, descriptions, images…) and putting all the information gathered into an automatically generated database.
Product Matching is the recognition of identical or similar products using techniques for text and image similarity and machine learning. Plyzer Intelligence’s algorithms sift through millions of datasets and accurately identify complex patterns.
Geolocation entails the detection of a sales point location associated with each website in a geographic area, which allows companies to define actions specific to each zone.