Artificial intelligence systems are key to pinpointing opportunities to enhance and expand a company or brand’s product portfolio. Business Intelligence is an essential tool for monitoring your branding image online:
The tool lets you know, among other things, where the product is sold, at what price, what images are used for each product, what descriptions are used for each product. All this information helps the customer to design the perfect product.
It’s all about monitoring a brand or product’s online positioning and automating business processes to cut costs and increase productivity.
Where the product is sold
The algorithms we create at Plyzer enable our customers to know who is selling their products online. This prevents products being sold by unauthorized sites and allows the tracking of a product: market share, sales, available stock (avoiding shortages), etc. Tracking the retailers, helps maintain consistency and brand values.
Plyzer’s tools provide concrete and precise information on the prices of each product online. In this sense, coherence is also key to the success for any company/brand. Prices that are too high or too low compared to those set by the distributor can alter the brand image. Plyzer also offers valuable information on competitors’ prices and baseline brands. In the case of the pharmaceutical sector, by going to Plyzer.com, users can observe product price variations, with differences in some products reaching an 80% price variance. These price variations generally do not serve the brand’s interest and may even fail to comply with the sector’s regulations.
What images are used for each product
As e-commerce does not allow for real-life interaction with a product prior to purchase, the images of the products online are crucial, both to the purchasing process and to consumers’ image of the brand. This is why some companies choose to distribute their own images (using a professional photographer taking images from different angles and with adequate lighting). The photographic image of a product is also the company/brand’s image, making it an important aspect to consider.
What product descriptions are used for each product
Like the image, the content of the product description can affect the brand image. A full description including all the product’s features and the brand values forms part of any brand/company’s branding strategy. Plyzer can also monitor both a product’s description and its customer reviews.
“Designing the perfect product”
Processing and understanding all the aforementioned information allows the customer to establish trends to achieve the most optimal brand image. This information simplifies the work needed to create the “perfect product”, bringing together the characteristics of the most successful products with those that establish the best brand image.