Rather than work to collect data, make the data work for the business – this is exactly what the Plyzer Intelligence Tool does. Its visual and intuitive control panel provides real-time access to information so you can check the status of both your online products and those of your competitor's whenever you need to.
The first Data Breakfast – held at Plyzer’s offices on Thursday July 18 – demonstrated the importance for companies operating in hyper-competitive markets to maximize their online market data and make use of the latest artificial intelligence techniques to streamline their business strategies.
Diego Hervás, director of operations at Plyzer, stressed "the need for brands and companies to embrace the digital environment to gain insight into customers’ purchasing and consumption habits. Plyzer facilitates the use of big data so that businesses can obtain reliable future market predictions – in real-time".
Plyzer’s CEO, Luis Pallares, presented the technology that his company has developed which tracks online products, obtains information to improve sales, brand strategies and marketing campaigns.
During the Data Breakfast, Elisabet Jiménez, head of New Business Development at Acofarma, explained the business strategy challenges her brand faces and described her first experience using Plyzer Intelligence.
"The most interesting thing for us is to have real-time access to our information as well as to our competition's information. We’re already using the Plyzer Tool in some of our communication and marketing campaigns to mine data on stock levels, prices, product quality and expiry dates”, said Jiménez.
The event was attended by about 50 guests from leading pharma companies, including Nestlé, Ferrer and Aboca.
“Plyzer simplifies something as complex as Big Data, Artificial Intelligence, and Machine Learning", concluded Pallares.