To protect its brand image and build its strong all-channel marketing strategy, Aboca needed:
· To create a careful product image
· To detect pharmacies that sell below the RRP online and offline
· To achieve its market penetration goals
· To make sure product descriptions were accurate
Obtaining this information manually was inefficient and almost impossible. Aboca chose Plyzer Intelligence, as a partner to check millions of websites, extracting and shaping the information they needed to improve their decisions using Plyzer's Deep Learning and Machine Learning technology.
Aboca develops and manufactures innovative, effective and safe products for people's health and well-being. After years of doing quality work and having control over every stage of its production chain, from growing ingredients to product distribution exclusively to pharmacies, the growth of its ecommerce has generated a need for the latest tech tools to control the online channel.